Ginger & Smart SHAPESHIFTER SS13

TRENDS. Ahhhhh those pesky fashion obscurities that see us forking out untold dollars and sense (see what I did there?) in a bid to emulate those models and movie stars that grace our favourite glossies. Don’t sit there all smug thinking ‘What me? I’d never partake in fashion trends!’ Remember those jeans you had in the 90’s with the flowers embroidered up the leg that looked oh so cute with that little midriff top? Yeah you do! Trend! You’re casting your mind back now and thinking ‘What was I was thinking?!’  But don’t regret it my friend! Embrace it! You were simply expressing you! Albeit through mass produced, widely available nylon and polyester. (FYI Midriff tops are back in a major way this Summer)…

Anyway, I digress… Being something of a fashion whore myself I do succumb to the odd ludicrous trend here and there, but for the most part I have my own style, preferring not to clad myself in every ‘must have!’ trend that surfaces out in that mighty, dizzyingly fast, frenzied ocean of fashion. I do however ‘invest in staples’ (fashion speak for I spend a bucket load of money on items that the non-fashion pack would assume had humble beginnings on the racks of the nearest Kmart).

Again I digress, to get to the point, somewhere in transit there is a pair of Ginger & Smart pants with my name on them. This will not be the type of purchase I can pass off as a wardrobe staple. In fact these pants are decidedly un-staple like in design. They are also somewhat un-me like. No earthy tones, no flowing fabrics. These are tight. And bright. Bright for me anyway…  I got caught up in the Fashion Week trend madness; they came stalking down the runway towards me, dazzling me with their kaleidoscope of fabulousness. Soon enough that fabulousness will be on my body and no doubt my Instagram feed will be flooded with pictures of my legs encased in them.

So this is it… My inner fashion whore yielding to all its desires. Here’s to looking back in years to come and exclaiming ‘What the fuck was I thinking?!’ in mock horror, whilst maintaining a wry smile and a secret pleasure that in my 20’s I rocked out a pair of ridiculously ridiculous, amazing, oh so fabulous, oh so 'on trend' G&S pants.

GINGER & SMART SHAPESHIFTER SS13 is in stores now.

Gemma Grace x

The fabulousness in question.

Images: Ginger & Smart